Specially in Europe, the main sport events that are covered on a daily basis are Soccer, Cycling, Basket, Volleyball and for motorsports some F1 and WRC. But motorsports is so much more than F1 and WRC. Take a look at karting, GT racing, Endurance racing, Formula series,…. they are covered by specialized magazines or motorsport websites that gather their news from the information they receive and connections they have.
We can change that by increasing the media and communication coverage.